</ CRM Development for Scaling Photo Center Network >

A custom CRM was created for a large photo and copy center chain. The shortage of qualified personnel was hindering business growth. We automated complex order calculations, expanding the hiring market by 7 times and enabling exponential network scaling

x4.3

Expanding the candidate market

95%

Automating routine calculations

Accelerating network scaling

Client

A chain of photo and copy shops (approximately 25 locations) since 1995. Offering photo printing, photo books, processing, scanning, and souvenirs. Online ordering with delivery is available, with a focus on quality and service.

Sivma

Partnering since 2010

Client website

"The program took over all sales mathematics and logic. We stopped searching for unique specialists and spending months on their training. Now new employees start their shift and immediately begin selling, while the business grows confidently."

Operations Manager

Max

Scaling Business Through Automation

The client manages an extensive network of modern photo and copy centers, providing digital printing services, photobook production, and souvenir products. Historically, the business relied on highly qualified sales staff capable of independently calculating the cost of complex personalized orders, formulating commercial proposals, and determining production timelines. The project's main goal was to eliminate the talent shortage that was severely limiting the opening of new locations. It was necessary to transfer all heavy intellectual and computational workload from humans to software. This would allow hiring entry-level employees who only need communication skills, thereby paving the way for rapid and unhindered retail network growth.

Client Request: Talent Shortage Due to Complex Calculations

Retail network growth stalled due to the inability to find suitable personnel. The new generation of applicants couldn't handle high verbal workloads and the need to memorize complex pricing algorithms. Manual calculation of multi-component order costs led to errors, slowed down service, and required lengthy training for each new sales consultant.

Solution: Custom ERP System Development in 1.5 Years

A team of 15 specialists designed an architecture that completely replaces salesperson competencies. We implemented modules for automatic calculation of costs, timelines, and proposal generation. Integration with cash register equipment and inventory management unified disparate processes into a single digital circuit. Development and full implementation across all branches took approximately eighteen months.

Stack: Oracle APEX, PL/SQL, PHP, Yii, MySQL, Airtable

Technology choices were driven by the need to process massive transaction volumes in real-time. Databases ensure reliable storage of hundreds of thousands of receipts and projects. Frameworks enabled rapid deployment of web interfaces for different roles, while cloud spreadsheet integration provided flexibility in managing reference data. Additionally, an AI module for corporate consultations was implemented.

Impact: 3x Acceleration in Network Scaling

System implementation completely transformed the ideal candidate profile, expanding the available labor market by 7 times. Now basic communication skills are sufficient for the job, as 95% of routine calculations are performed by the program. Eliminating the human factor from pricing reduced errors to zero. By removing staffing constraints, the speed of opening new branches increased threefold.

Future Plans - Implementing Predictive Analytics

Further system development involves deep integration of neural networks for analyzing customer behavior. We're preparing modules that will automatically recommend complementary products based on order history, which will increase the average check by another 15-20% over the next year.

Automate Routine and Scale

Talent shortage becomes the main barrier to growth for any company. Transferring complex processes to algorithms is the only way to quickly open new branches and reduce dependence on unique specialists.

discuss a project

</ Our team >

Julia

Client Relations Specialist. She genuinely loves interacting with people, values trust, and makes sure every client feels cared for, supported, and confident in their choice. She also writes the “TechnoInvestor” column on our corporate blog.

@jamcaj

Vitaly

Lead Developer. Responsible for project architecture and the implementation of innovative solutions. Specializes in AI and draws inspiration from cutting-edge development and automation technologies. Hosts the “TechnoCoder” segment on the company's video blog

@eva3613

Vladimir

UX Designer. Develops intuitive and aesthetically pleasing interfaces, ensuring the logic, usability, and visual consistency of every digital solution the company creates. Writes the “TechnoDesigner” column for the corporate video blog

@XerucuS

Mikhail

AI developer and expert. Develops Telegram and WhatsApp bots, implements CRM and automation, and applies AI technologies to optimize UX/UI and drive project growth.

@Oerby2

Natalia

Lawyer. Ensures legal reliability and transparency in client relationships, reviews contracts, and protects clients’ interests at every stage of their interaction with the company

@assa13nv

Vladimir

Representative of the Laboratory in the U.S. (Florida). Developer.

@vlad_bykanov

Igor

Executive and business consultant. ERP/CRM and process automation developer. Tech evangelist—helps clients grow their businesses using modern technologies and solutions.

@lhtsu

</ Contacts >

Electronic Articles of Organization
For
Florida Limited Liability Company

Article I
The name of the Limited Liability Company is:
VV PRO.AI LLC

Article II
The street address of the principal office of the Limited Liability Company is:
7901 4TH ST N
STE 300
ST. PETERSBURG, FL, US 33702

The mailing address of the Limited Liability Company is:
7901 4TH ST N
STE 300
ST. PETERSBURG, FL, US 33702

Article III
The name and Florida street address of the registered agent is:
NORTHWEST REGISTERED AGENT LLC
7901 4TH ST N
STE 300
ST. PETERSBURG, FL 33702

Having been named as registered agent and to accept service of process for the above stated limited liability company at the place designated in this certificate, I hereby accept the appointment as registered agent and agree to act in this capacity. I further agree to comply with the provisions of all statutes relating to the proper and complete performance of my duties, and I am familiar with and accept the obligations of my position as registered agent.

Registered Agent Signature: TAYLOR NEWMAN. L25000372089, FILED 8:00 AM, August 13, 2025, Sec. Of State, fjeggleston

</ CRM Development for Scaling Photo Center Network >

Client

Scaling Business Through Automation

Client Request: Talent Shortage Due to Complex Calculations

Solution: Custom ERP System Development in 1.5 Years

Stack: Oracle APEX, PL/SQL, PHP, Yii, MySQL, Airtable

Impact: 3x Acceleration in Network Scaling

Future Plans - Implementing Predictive Analytics

Automate Routine and Scale

</ Our team >

Julia

Vitaly

Vladimir

Mikhail

Natalia

Vladimir

Igor

</ Contacts >

How to get there

Расскажите о вашем проекте