</ E-commerce Platform Development for Optical Retail Chain >

A retail optical chain needed to connect their central warehouse with dozens of offline stores through a convenient digital storefront. Within 2 months, we built a comprehensive e-commerce platform: an online store with ordering capabilities and a promotional landing page system for active lead generation.

accelerated eyewear selection through filters

100%

accurate inventory tracking across all branches

+250%

increased leads from APS promotional landing pages

Client

A chain of optical stores offering selection and sale of frames, lenses, and eyeglasses. Offers vision diagnostics and eyeglass customization. Offers a wide selection, expert consultations, and personalized service.

Monocle

Partnering since 2016

Client website

"We finally connected our warehouse and stores into a single mechanism. Customers can now conveniently check eyewear availability from home, and managers are freed from routine tasks. The site's performance and conversion growth exceeded our expectations."

Head of Promotion Department

Larisa

Creating a Unified Digital Storefront

The client was a major retail optical chain specializing in vision diagnostics, frame selection, and lens sales. The company operates dozens of offline stores supplied from a central warehouse. The project's main goal was to connect physical retail locations with centralized inventory management in a convenient digital format. The development was driven by an urgent need to synchronize warehouse stock in real-time and instantly update product catalogs. The business required a modern tool that would showcase their assortment and attract new customers through convenient selection options, clear visibility of product availability at specific branches, and high-quality personalized online service.

Client Challenge: Warehouse and Store Network Desynchronization

The primary challenge was the absence of a unified system connecting the central warehouse with multiple retail branches. Customers couldn't see real-time eyewear availability at specific shopping centers. The business needed to quickly update their extensive catalog, account for specific optical parameters, and create a separate marketing channel for lead generation without compromising the main website.

Solution: Launching Two Integrated Web Applications in 2 Months

A team of two specialists implemented a comprehensive architecture by dividing the project into two independent components. The first was a full-featured online store with shopping cart functionality, advanced filtering, and product mapping to offline locations. The second was an auxiliary APS subsystem for managing resource-intensive promotional landing pages and rapid lead collection. Parallel development allowed us to meet tight deadlines.

Tech Stack: PHP, Yii 1.x, MySQL, Apache, jQuery

Choosing a proven framework ensured rapid development and reliable e-commerce functionality. Using two isolated MySQL databases guaranteed security: heavy media content from landing pages doesn't slow down the main catalog. jQuery integration enabled us to implement a convenient AJAX shopping cart, dynamic eyewear selection filters, and interactive elements on promotional pages.

Results: 250% Lead Growth and Accurate Inventory Tracking

Platform implementation completely eliminated logistics blind spots: now there's complete and accurate inventory tracking of frames and lenses across all chain branches. Catalog optimization led to a threefold acceleration in eyewear selection through complex user filters. Launching the isolated APS system with interactive landing pages provided a powerful marketing boost, increasing incoming lead flow by 250%.

Future Plans - Expanding Product Range and Deep Analytics

The next phase will involve a major expansion of the digital catalog with new product categories and brands. We're also preparing to implement algorithms for attracting artificial customers — specialized bots that will help collect deep user behavior analytics and test system load.

Launch Your Digital Sales Channel Today

Going online and synchronizing warehouses is a critical step for scaling. While competitors lose customers due to inventory chaos, you can implement a reliable platform, automate routine tasks, and multiply your hot lead flow.

discuss a project

</ Our team >

Julia

Client Relations Specialist. She genuinely loves interacting with people, values trust, and makes sure every client feels cared for, supported, and confident in their choice. She also writes the “TechnoInvestor” column on our corporate blog.

@jamcaj

Vitaly

Lead Developer. Responsible for project architecture and the implementation of innovative solutions. Specializes in AI and draws inspiration from cutting-edge development and automation technologies. Hosts the “TechnoCoder” segment on the company's video blog

@eva3613

Vladimir

UX Designer. Develops intuitive and aesthetically pleasing interfaces, ensuring the logic, usability, and visual consistency of every digital solution the company creates. Writes the “TechnoDesigner” column for the corporate video blog

@XerucuS

Mikhail

AI developer and expert. Develops Telegram and WhatsApp bots, implements CRM and automation, and applies AI technologies to optimize UX/UI and drive project growth.

@Oerby2

Natalia

Lawyer. Ensures legal reliability and transparency in client relationships, reviews contracts, and protects clients’ interests at every stage of their interaction with the company

@assa13nv

Vladimir

Representative of the Laboratory in the U.S. (Florida). Developer.

@vlad_bykanov

Igor

Executive and business consultant. ERP/CRM and process automation developer. Tech evangelist—helps clients grow their businesses using modern technologies and solutions.

@lhtsu

</ Contacts >

Electronic Articles of Organization
For
Florida Limited Liability Company

Article I
The name of the Limited Liability Company is:
VV PRO.AI LLC

Article II
The street address of the principal office of the Limited Liability Company is:
7901 4TH ST N
STE 300
ST. PETERSBURG, FL, US 33702

The mailing address of the Limited Liability Company is:
7901 4TH ST N
STE 300
ST. PETERSBURG, FL, US 33702

Article III
The name and Florida street address of the registered agent is:
NORTHWEST REGISTERED AGENT LLC
7901 4TH ST N
STE 300
ST. PETERSBURG, FL 33702

Having been named as registered agent and to accept service of process for the above stated limited liability company at the place designated in this certificate, I hereby accept the appointment as registered agent and agree to act in this capacity. I further agree to comply with the provisions of all statutes relating to the proper and complete performance of my duties, and I am familiar with and accept the obligations of my position as registered agent.

Registered Agent Signature: TAYLOR NEWMAN. L25000372089, FILED 8:00 AM, August 13, 2025, Sec. Of State, fjeggleston

</ E-commerce Platform Development for Optical Retail Chain >

Client

Creating a Unified Digital Storefront

Client Challenge: Warehouse and Store Network Desynchronization

Solution: Launching Two Integrated Web Applications in 2 Months

Tech Stack: PHP, Yii 1.x, MySQL, Apache, jQuery

Results: 250% Lead Growth and Accurate Inventory Tracking

Future Plans - Expanding Product Range and Deep Analytics

Launch Your Digital Sales Channel Today

</ Our team >

Julia

Vitaly

Vladimir

Mikhail

Natalia

Vladimir

Igor

</ Contacts >

How to get there

Расскажите о вашем проекте