Creating a Closed Portal for Dealers
A major distributor of premium audio equipment needed a modern platform for working with wholesale buyers. The business specifics involve selling expensive equipment with long delivery times, complex multi-currency pricing, and the need for pre-orders. The main goal was complete digitalization of partner interactions: from convenient search across thousands of items to transparent shipment status tracking. The catalyst for change was the critical workload on managers who manually informed counterparties about each transaction stage. A unified ecosystem was required, combining a catalog, shopping cart with individual discount calculations, and an instant notification system.